From a consumer standpoint, checking out the social media reputation of a craftsman, shop or studio is pretty standard procedure nowadays. Social media has replaced the neighbor conversation over the backyard fence about the news of the day, the latest trends and the best places to spend hard earned cash on goods and services. When it is time to have that leather couch repaired or piece of furniture redesigned – most people will perform an online search, read reviews of past customers and even stalk the Facebook and Twitter accounts of those businesses.The best consumers are educated and you can be sure that they are going to do their homework before hiring anyone to work for them. This is where social media plays a huge role, if you let it.
Social media and furniture may seem an unlikely combination. However, if you stop to think about it, there is much to be gained by engaging existing and potential customers through this very instant and free network of communication. Imagine for a moment you have just finished a complicated leather couch repair job or have worked closely with a client on a furniture redesign project. They walk out of your studio happy, you have a sense of satisfaction and, as the saying goes, that’s all she wrote.
Let’s think again of another scenario. One along the lines of an interaction described in a recent article on Furniture Today. The author, Mike Root and his newly engaged daughter went dress shopping. After what was a successful, happy outing, the boutique owner posted a Facebook status update about how she enjoyed helping them pick a dress.
Big deal, right? But think again. As Root explains in his article, his daughter’s happiness at being mentioned by the boutique owner prompted her to let him know about it, he checked it out and saw that 58 people had “liked” the update. Total strangers were glad to hear they had a good experience. It needs to be pointed out they were sharing happiness about an experience they wouldn’t have known about if the boutique owner hadn’t shared it in the first place.
How can this inspire you to capitalize on your furniture buyers’ experience? Posting the update took little to no effort, it didn’t have any specifics about who the bride and father of the bride were, yet it spoke to the nearly two thousand followers of the page. Posted with pictures – who knows what the potential reach would have been. There is a way to create what Root calls “social proof” by using your happy customers in social media.
Showing your work on a leather couch repair can only do so much to instill confidence about your skills to potential prospect. He or she does not know that the furniture redesign project you spent so many hours on was received well, unless you tell them. Lend credibility to your work by promoting it in your social networks – the customers will do their research and select you based on the success you have already achieved.